Category: Brands
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Amazon Brand Registry in 2025: How to Protect Your Storefront with a Trademark
If you sell on Amazon, you already know how competitive the marketplace has become. Counterfeit listings, copycat products, and unauthorized sellers can eat into your profits and damage your brand’s reputation. That’s where Amazon Brand Registry comes in. In 2025, Amazon’s Brand Registry program continues to be one of the most powerful tools sellers have…
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Apple vs. Apple Cinemas: When Expansion Triggers Trademark Enforcement
In August 2025, Apple Inc. filed a high-profile trademark infringement lawsuit against Apple Cinemas, a growing movie theater chain. While this may seem like a David vs. Goliath scenario, the case offers key lessons for any business concerned about brand protection, especially when facing off with a famous trademark like Apple. If you’re a business…
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Why Starbucks Can Stop Local Cafés From Using “Star” or “Bucks” in Their Name
Starbucks is one of the most aggressive trademark enforcers in the world, and its ongoing disputes with small cafés using words like “star,” “bucks,” or similar naming conventions regularly make the news. Many small business owners are surprised when they receive a cease-and-desist letter, believing that changing the spelling, adding a local twist, or operating…