Category: News
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Buc-ee’s Sues Ohio Gas Station “Mickey’s”: Why Aggressive Trademark Enforcement Matters
Buc-ee’s, the Texas-based travel center chain known for its massive convenience stores and iconic beaver logo, has built a brand that is instantly recognizable across the South and beyond. Recently, Buc-ee’s filed suit against an Ohio gas station operating under the name “Mickey’s,” alleging trademark infringement and unfair competition. To some observers, the lawsuit may…
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Lululemon vs. Costco: The Trade Dress Showdown
On June 27, 2025, Lululemon Athletica filed a lawsuit in the U.S. District Court for the Central District of California against Costco Wholesale. The claim targets Costco’s private-label Kirkland products and partner brands (Danskin, Jockey, Spyder, Hi‑Tec), alleging these items are knockoff versions of Lululemon’s signature apparel, and consumers are being misled. What’s Alleged Lululemon…
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Baylor University Sues Boston University Over “BU” Logo: A Trademark Infringement Case Decades in the Making
In a high-profile university trademark lawsuit, Baylor University has filed suit against Boston University over the use of an interlocking “BU” logo—allegedly identical to Baylor’s long-established, registered trademark. The case underscores the growing importance of trademark clearance searching, trademark registration, brand enforcement and intellectual property protection. History of the BU Logo Dispute This legal battle…