Amazon Brand Registry in 2025: How to Protect Your Storefront with a Trademark
If you sell on Amazon, you already know how competitive the marketplace has become. Counterfeit listings, copycat products, and unauthorized sellers can eat into your profits and damage your brand’s reputation. That’s where Amazon Brand Registry comes in.
In 2025, Amazon’s Brand Registry program continues to be one of the most powerful tools sellers have to protect their intellectual property and unlock exclusive features. But here’s the key: you need a federally registered trademark to qualify.
In this guide, we’ll explain what Amazon Brand Registry is, how it works, and why filing a U.S. trademark application is the first step to protecting your Amazon storefront.
What Is Amazon Brand Registry?
Amazon Brand Registry is a free program that helps verified brand owners:
Protect their trademarks from counterfeiters and unauthorized sellers
Gain more control over product listings and content
Access brand-building tools like A+ Content and Sponsored Brands advertising
Once your trademark is approved by the United States Patent and Trademark Office (USPTO), you can enroll in Brand Registry and unlock these protections.
Why You Need a Trademark for Amazon Brand Registry
Many sellers are surprised to learn that a pending or registered trademark is required for enrollment. Specifically:
Amazon accepts word marks (your brand name in standard characters)
Amazon accepts design marks (logos, stylized text, or graphics)
Without a registered trademark, Amazon views you as just another seller—not the verified brand owner. This means anyone could list products under your brand name, leaving you powerless to remove them.
A federal trademark registration gives you legal ownership of your brand name and is the fastest path to Amazon Brand Registry.
Benefits of Enrolling in Amazon Brand Registry
By combining USPTO trademark protection with Amazon’s platform, sellers gain:
Listing protection: Report and remove counterfeit listings faster
Content control: Lock in your product titles, descriptions, and images
Advertising power: Access Sponsored Brands and video ads to boost visibility
Analytics insights: Track search term reports and customer behavior
Simply put: if you’re serious about growing your Amazon business, Brand Registry is essential.
How to Get Started
File a U.S. Trademark Application
Work with an experienced trademark attorney to avoid costly mistakes. DIY filings often result in USPTO rejections that delay Brand Registry enrollment.Apply for Amazon Brand Registry
Once your trademark is pending, you can often begin the enrollment process. Amazon will verify ownership before activating protections.Protect and Grow Your Brand
Use your Brand Registry tools to keep competitors in check while building customer trust.
Final Thoughts
Amazon Brand Registry is one of the best investments an online seller can make in 2025—but it all starts with a trademark. If you don’t secure your brand name now, you risk losing sales and control of your listings.
Our firm helps Amazon sellers file strong, enforceable USPTO trademark applications and get approved for Brand Registry quickly.
Ready to protect your Amazon storefront? Contact us today to schedule a free trademark consultation.